Hyper-Personalized Fashion Shops : future of fashion retail

Ready-to-wear fashion brand Ruti has a vision for the future of fashion retail that involves artificial intelligence, facial recognition and hyper-personalized online and in-store experiences. Ruti specializes in creating flattering, comfortable, ethical and practical clothing for women over the age of 35 and created a proprietary AI platform for retail settings, plus an opt-in facial recognition system that can be used to make personalized recommendations based on a shopper’s preferences.

With this technology, Ruti’s next-gen store experience may immediately recognize a shopper’s size and style preferences for those who choose to participate in the elevated customer service experience. As such, sales associates may be able to make highly individualized product suggestions that compare to recommendations that are offered as part of the standard online shopping experiences.

Image Credit: Ruti

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